Video & Creative AI
ChatGPT launches global virtual try-on and favorites
TechCrunch AIhigh confidence
Why it matters
- →ChatGPT expands into visual e-commerce, challenging established players like Pinterest.
- →Images 2.5 model powers realistic virtual try-on capabilities for general users.
- →New 'Favorites' feature creates a persistent shopping list within the chat history.
OpenAI has globally launched two new shopping features for ChatGPT: virtual try-on and a product favorites library. The try-on function utilizes the newly released Images 2.5 model to generate realistic visuals of clothing on user-uploaded photos or screenshots. This move positions ChatGPT as a direct competitor to Pinterest and Google Lens in the visual discovery space, following OpenAI's previous pivot away from instant checkout features. The update aims to streamline the path from inspiration to purchase within the chat interface.
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Earlier coverage that leads up to this article, and what followed. Lines connect each piece to the closest one after it, converging here.
How we got here
- 1ChatGPT Introduces New Voice Mode
The AI Advantage · August 1, 2026 · Related
- 2ChatGPT Offers Unlimited Text Chats to Free Users
TechCrunch AI · August 6, 2026 · Related
- 3OpenAI Launches ChatGPT Mode for Teens
The Verge AI · August 18, 2026 · Related
- 4ChatGPT Ads Expands Across Europe
OpenAI · August 18, 2026 · Related
- 5OpenAI Launches ChatGPT Images 2.5
OpenAI · September 8, 2026 · Related
- 6OpenAI Launches ChatGPT Sketch for Image Creation
The Verge AI · September 8, 2026 · Related
- 7OpenAI Releases ChatGPT Images 2.5 and Work Browser
Lev Selector · September 11, 2026 · Related
- 8OpenAI pivots ChatGPT into an app store alternative
TechCrunch AI · September 29, 2026 · Related
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