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Deezer to launch AI music filter by year-end
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Why it matters
- →Users gain direct control over whether AI-generated content appears in their streaming feeds.
- →Deezer’s approach contrasts with competitors by offering filtering rather than bans or passive tagging.
- →The move addresses the practical challenge of managing high volumes of automated uploads (90k/day).
Deezer announced it is developing a feature allowing users to filter out AI-generated music from search results and recommendations, with the toggle expected before year-end. The decision follows internal data showing AI tracks comprised up to 50% of daily uploads in July, averaging 90,000 tracks per day. While competitors like Bandcamp ban AI content entirely and Spotify tags it, Deezer’s approach prioritizes user choice based on a survey where 45% of customers requested such control. The feature will hide AI-generated tracks, albums, and related artists when enabled.
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