Video & Creative AI
Entravision's AI Co-host Coyotec Drives Ratings Surge
WIRED AIhigh confidence
Why it matters
- →Proves AI co-hosts can drive measurable audience growth in traditional radio.
- →Demonstrates practical integration of LLMs and voice synthesis for live broadcasting.
- →Challenges industry norms by showing commercial viability over 'human-only' pledges.
Entravision has successfully launched Coyotec, an AI co-host on LA’s José 97.5 FM, resulting in significant audience growth. The system uses Claude Haiku for response generation and Eleven Labs for voice synthesis, allowing real-time interaction with human broadcaster Geraldine Guzman. Nielsen data shows a 21.6% increase in cumulative Hispanic listenership and an 84.9% rise among 18-34 year olds between August and September 2026. The show has expanded to five markets, marking a shift from experimental AI jocks to commercially viable prime-time assets.
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