Video & Creative AI
Netflix Uses AI-Generated Gene Wilder Voice in Show
The Verge AIhigh confidence
Why it matters
- →Demonstrates the potential of AI in recreating iconic voices for entertainment.
- →Raises ethical questions about the use of AI-generated voices in media.
- →Highlights Netflix's innovative approach to integrating AI in its content offerings.
Netflix is set to premiere Wonka’s The Golden Ticket, a reality show featuring an AI-generated voice of Gene Wilder, on September 23rd. The streaming giant collaborated with ElevenLabs to recreate Wilder's voice, with approval from his family. This initiative is part of Netflix's broader strategy to incorporate AI in entertainment, following similar projects with voices of Michael Caine and Stan Lee. The show will feature 12 contestants in a high-stakes competition, continuing Netflix's trend of adapting fictional scenarios into reality shows.
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The Verge AI · August 7, 2026 · Background
