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Home/Models & Labs
Models & Labs

Apple's AI Chips Emerge from Self-Driving Car Effort

The Verge AI·July 12, 2026·high confidence

Why it matters

  • →Apple's AI chips originated from its self-driving car project, showing how failed initiatives can lead to breakthroughs in other areas.
  • →The Neural Engine has become a key component in Apple's devices, enhancing on-device AI capabilities and privacy.
  • →The upcoming M7 Ultra chip could significantly boost AI processing power, supporting new server products and advanced applications.
Apple's AI Chips Emerge from Self-Driving Car Effort
©The Verge AI

Apple's self-driving car program may not have succeeded, but it catalyzed the development of powerful AI chips. The need for advanced on-device AI processing led to the creation of the Neural Engine, first seen in the iPhone X. This innovation has become central to Apple's hardware, supporting features like FaceID and augmented reality. As Apple accelerates the development of its M7 Ultra chip, expected to support up to 1.5TB of RAM, the company continues to leverage its AI hardware prowess, despite lagging in AI software.

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The story around this

Earlier coverage that leads up to this article, and what followed. Lines connect each piece to the closest one after it, converging here.

Apple's AI Strategy Shifts with New CEO — The AI Daily Brief1Apple to Allow AI Model Choice in iOS 27 — The Verge AI2Apple to Offer AI Model Choices in iOS 27 — TechCrunch AI3OpenAI accelerates AI phone development for 2027 — The Rundown AI4Apple's AI-Enhanced AirPods Near Production — The Verge AI5Ollama MLX Boosts Apple Silicon Performance — Ollama Blog6Apple Adds AI Features to iPhone Photos App — WIRED AI7Apple Integrates AI Features in iOS 27 — TechCrunch AI8Apple's AI Chips Emerge from Self-Driving Car EffortApple Introduces M6 and M5 Ultra Chips — Matt Wolfe9Apple's AI-Focused Mac Minis — The AI Daily Brief10Motional and MIT enhance self-driving car transparency — AI News11Nvidia Unveils AI-Powered RTX Spark PCs — WIRED AI12Arm unveils Total Design for Physical AI — AI News13Apr 22You are hereSep 8

How we got here

  1. 1
    Apple's AI Strategy Shifts with New CEO

    The AI Daily Brief · April 22, 2026 · Background

  2. 2
    Apple to Allow AI Model Choice in iOS 27

    The Verge AI · May 5, 2026 · Background

  3. 3
    Apple to Offer AI Model Choices in iOS 27

    TechCrunch AI · May 5, 2026 · Background

  4. 4
    OpenAI accelerates AI phone development for 2027

    The Rundown AI · May 6, 2026 · Background

  5. 5
    Apple's AI-Enhanced AirPods Near Production

    The Verge AI · May 7, 2026 · Background

  6. 6
    Ollama MLX Boosts Apple Silicon Performance

    Ollama Blog · June 11, 2026 · Background

  7. 7
    Apple Adds AI Features to iPhone Photos App

    WIRED AI · June 12, 2026 · Background

  8. 8
    Apple Integrates AI Features in iOS 27

    TechCrunch AI · June 21, 2026 · Background

What happened next

  1. 9
    Apple Introduces M6 and M5 Ultra Chips

    Matt Wolfe · August 28, 2026 · Related

  2. 10
    Apple's AI-Focused Mac Minis

    The AI Daily Brief · August 29, 2026 · Background

  3. 11
    Motional and MIT enhance self-driving car transparency

    AI News · September 2, 2026 · Background

  4. 12
    Nvidia Unveils AI-Powered RTX Spark PCs

    WIRED AI · September 3, 2026 · Background

  5. 13
    Arm unveils Total Design for Physical AI

    AI News · September 8, 2026 · Background

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The Verge AI·Oct 2, 2026

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