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Home/Video & Creative AI
Video & Creative AI

Karamo Brown Launches AI Wellness App Kē

TechCrunch AI·June 18, 2026·high confidence

Why it matters

  • →Kē represents a novel integration of AI in personal wellness, offering personalized guidance.
  • →The app highlights a trend of celebrities using AI to extend their influence and brand.
  • →It raises important discussions about the role of AI in personal relationships and mental health.
Karamo Brown Launches AI Wellness App Kē
©TechCrunch AI

Karamo Brown, the life coach from Netflix's 'Queer Eye,' has launched a new wellness app called Kē, featuring an AI version of himself. The app offers personalized fitness and nutrition plans, along with mental health resources like meditation videos. A unique feature is 'AI Karamo,' which allows users to interact with a digital clone of Brown for advice. This initiative is part of a broader trend of celebrities using AI to engage with fans, though it stresses the importance of real human connections. Kē is available on iOS and Android, with a subscription fee after a trial period.

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