Meta Launches AI Agent for WhatsApp Business Globally

Meta has globally launched its AI-powered Meta Business Agent for WhatsApp Business, aiming to enhance the platform's utility for small and medium enterprises. The AI agent, which has been in testing for two years in countries such as India and Mexico, can manage customer interactions, recommend products, and book appointments. It will also be available on Instagram DMs and Messenger, with features like daily chat briefings and market research capabilities in development. Meta plans to monetize this service through its WhatsApp Business Premium subscription, charging larger enterprises based on token usage.