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Perplexity pivots to personal finance with AI agent
The Rundown AIhigh confidence
Why it matters
- →This shift positions Perplexity as a competitor in the personal finance app market, expanding its capabilities beyond traditional search.
Perplexity has shifted its focus from search to personal finance by integrating its AI agent with Plaid, allowing users to connect their bank accounts and manage finances. This pivot has resulted in a significant revenue increase, with annual recurring revenue surpassing $450M.
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