Market & Regulation
Google AI Launches New Subscription Plans at I/O 2026
Google AI Bloghigh confidence
Why it matters
- →The new AI Ultra plan provides developers with enhanced tools and resources.
- →Gemini Spark and Project Genie offer innovative ways to integrate AI into daily workflows.
- →The shift to a compute-used model for usage limits reflects a more efficient allocation of resources.
At Google I/O 2026, Google announced new AI subscription plans, including a $100/month AI Ultra plan targeting developers and advanced creators. This plan offers increased usage limits, priority access to Google Antigravity, and 20TB of cloud storage. Additionally, Google introduced Gemini Spark, an AI agent to assist with digital tasks, and Project Genie for creating virtual worlds. These enhancements are designed to boost productivity and creativity for users leveraging Google's AI capabilities.
Read originalMore in Market & Regulation
Market & Regulationagents
AI Agents Outpace European Regulation Efforts
AI agents are advancing at a speed that European regulators are struggling to match, creating a significant challenge for oversight. The rapid pace of AI innovation is outstripping the ability of regulators to implement effective controls, raising concerns about potential risks. This situation demands more agile and responsive regulatory frameworks to keep pace with technological advancements. As AI agents become increasingly autonomous and capable, the urgency for effective regulation becomes more pronounced. The current gap between innovation and regulation underscores the need for swift action to ensure safety and ethical standards in AI development.
Sifted
© The Verge AIMarket & Regulationbusiness
