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Pinterest unveils AI shopping app 'Ask Pinterest'
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Why it matters
- →'Ask Pinterest' represents a shift towards conversational AI in shopping, enhancing user engagement.
- →The app leverages Pinterest's unique data to offer personalized recommendations, setting it apart from traditional search engines.
- →This initiative allows Pinterest to experiment with AI without disrupting its main platform, paving the way for future AI integrations.
Pinterest has launched 'Ask Pinterest', an experimental AI shopping app designed to offer a conversational approach to product discovery. The app uses Pinterest's 'Taste Graph' to provide personalized recommendations through a chatbot-like interface. This initiative allows Pinterest to explore AI technology without affecting its main app, aiming to enhance the shopping experience with complex queries. The launch coincides with new AI tools for advertisers, highlighting Pinterest's focus on AI-driven innovation in shopping and advertising.
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