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Vertu's Alphafold: Luxury Phone with AI Agent
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Why it matters
- →Vertu's Alphafold targets a niche market by combining luxury design with AI capabilities.
- →The Hermes AI agent aims to automate complex workflows, offering a unique selling point.
- →The reliance on ZTE's hardware raises questions about the phone's originality and value proposition.
Vertu has launched the Alphafold, a luxury foldable phone priced at $6,880, aimed at executives. The phone features Hermes, an AI agent designed to automate complex workflows, setting it apart from typical smartphone assistants. Despite its luxury design, the Alphafold's hardware is based on ZTE's platform, which may affect its perceived uniqueness. Testing revealed that while Hermes can automate tasks, it sometimes lacks accuracy and autonomy, raising questions about its effectiveness as a digital assistant. Vertu's strategy focuses on offering a luxury experience rather than just a high-tech device.
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