
Amazon is testing its AI assistant Alexa+ in India, focusing on Hindi language support. The company has invited select users to join a beta program, aiming to refine the assistant's capabilities in a market where over 600 million people speak Hindi. This initiative follows Alexa's initial launch in India with English in 2017 and Hindi in 2019. While the exact launch date for Alexa+ in India is not specified, the move highlights Amazon's strategy to cater to local linguistic needs.
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