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Home/General AI
General AI

Instagram launches 'Features' for longform horizontal video

The Verge Creator Economy·October 26, 2026·high confidence

Why it matters

  • →Instagram directly challenges YouTube by enabling longform horizontal video content.
  • →Creators can now build deeper engagement through formats like podcasts and specials.
  • →The platform shifts strategy from pure social connection to competing for watch time and ad revenue.
Instagram launches 'Features' for longform horizontal video
©The Verge Creator Economy

Instagram is testing a new format called 'Features,' which supports longer, horizontal videos, marking a departure from its traditional short-form focus. CEO Adam Mosseri stated the goal is to make longform and shortform content symbiotic, similar to how podcasts or comedy specials are distributed. The feature is currently in limited testing with select creators in the US and Brazil. This move follows the expansion of Instagram's standalone TV app to major smart TV platforms.

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Earlier coverage that leads up to this article, and what followed. Lines connect each piece to the closest one after it, converging here.

Instagram launches 'Features' for longform horizontal videoInstagram lacks monetization plan for long-form video — The Verge Creator Economy1Oct 26You are hereOct 28

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    Instagram lacks monetization plan for long-form video

    The Verge Creator Economy · October 28, 2026 · Related

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