Video & Creative AI
VSCO unveils Studio Pro photo editing app
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Why it matters
- →VSCO is challenging Adobe's dominance in professional photo editing with a new app.
- →The $500 annual subscription aims to streamline photographers' workflows by integrating editing and business operations.
- →This move could attract professionals seeking an all-in-one solution for high-volume editing projects.
VSCO has launched a new photo editing app called Studio Pro, initially available on iOS and later on macOS. The app includes features such as batch editing and style matching, with future updates promising RAW image support. Priced at $500 per year, the VSCO One subscription aims to consolidate photo editing and business operations for professional photographers. This positions VSCO as a direct competitor to Adobe's Creative Cloud, offering a comprehensive suite for managing high-volume photography projects.
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Pinterest unveils AI shopping app 'Ask Pinterest'
Pinterest is venturing into AI-driven shopping with its new experimental app, 'Ask Pinterest'. This app aims to transform the shopping experience by offering a conversational, chatbot-like interface that leverages Pinterest's 'Taste Graph' to provide personalized recommendations. Unlike traditional search engines, this app allows users to ask complex, multi-step questions, enhancing the visual discovery experience Pinterest is known for. By launching it as a standalone app, Pinterest can experiment with AI technology without altering its main platform. This move signals Pinterest's commitment to integrating AI into its shopping and advertising strategies.
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Apple's AI Photo Editing Tools in iOS 27
Apple's iOS 27 introduces new AI photo editing features that mark a significant shift for iPhone users. The updated Clean Up tool now effectively removes unwanted elements from photos by leveraging cloud-based AI models, aligning with Google's long-standing capabilities. Extend allows users to expand photo edges, adding plausible filler, while Spatial Reframing offers a 3D-like re-composition of images. These tools, though not as advanced as some competitors, represent a notable enhancement in Apple's native photo editing capabilities, potentially altering how users perceive and trust digital images.
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AI in Film: Tribeca Shows Human-AI Collaboration
The Tribeca Film Festival highlighted a new direction for AI in filmmaking, showcasing projects where human creativity and AI technology work hand in hand. Films like 'Dear Upstairs Neighbors' demonstrated how custom AI models can enhance artistic vision, rather than replace it, by integrating AI-generated visuals with traditional animation techniques. This approach contrasts with the less polished outputs from generic AI models, suggesting that the future of AI in Hollywood lies in bespoke, artist-driven workflows. The festival underscored that while AI can be a powerful tool, it requires human guidance to produce compelling cinema.
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