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Home/Market & Regulation
Market & Regulation

Meta's Muse outpaces ChatGPT in early mobile downloads

TechCrunch AI·September 21, 2026·high confidence

Why it matters

  • →Muse demonstrates the power of leveraging existing social networks for rapid AI user acquisition.
  • →Early adoption metrics suggest consumer demand for integrated AI assistants is strong.
  • →Meta's cross-platform strategy may set a new benchmark for launching AI products.
Meta's Muse outpaces ChatGPT in early mobile downloads
©TechCrunch AI

Market intelligence firm Apptopia reports that Meta's new AI app, Muse, has surpassed ChatGPT's early mobile performance in key metrics. During its first 12 days on the market in the U.S. and Canada, Muse recorded 1.8 million iOS downloads compared to ChatGPT's 1.3 million. The app also achieved higher daily active user counts, with 642,000 users in the U.S. versus ChatGPT's 231,000 at the same point in its lifecycle. Apptopia attributes this rapid growth to Meta's ability to cross-promote Muse within its existing ecosystem of Instagram and Facebook, where nearly all new users are already active. Muse has since risen to the top spot on the U.S. App Store.

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