Market & Regulation
Synthesia Expands AI Platform with Roleplay Sessions
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Why it matters
- →Synthesia is moving beyond content generation to focus on performance management.
- →Roleplay Sessions offer a new way for enterprises to train employees with interactive AI.
- →The platform aims to provide measurable business outcomes, a growing trend in enterprise AI.
Synthesia has launched Roleplay Sessions, an interactive training product that allows employees to practice conversations with AI avatars. This new offering aims to provide more than just content generation by incorporating performance data and analytics, positioning Synthesia as a performance-management platform. The product is currently targeted at enterprises, with plans to expand to smaller businesses and educational institutions. This launch reflects a shift in enterprise AI towards proving measurable business outcomes.
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