Skalar Launches Revenue-Tied Financing for Customer Acquisition

Skalar, a New York-based fintech startup, has launched a new financing model designed to fund customer acquisition costs for technology companies without requiring equity or fixed repayment schedules. Backed by an undisclosed seed round led by Monashees and debt capital from General Catalyst’s Customer Value Fund, Skalar commits $125 million in funding across seven initial clients over the next year. The company repays itself directly from the revenue generated by the specific customers acquired with its capital, absorbing losses if those customers churn early. This approach targets tech firms spending between $100,000 and $3 million monthly on acquisition, offering a flexible alternative to traditional venture debt.