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Home/Market & Regulation
Market & RegulationInvestment · €6M

Promptwatch raises €6M to expand AI visibility services

Sifted·July 14, 2026·high confidence

Why it matters

  • →AI search optimisation is becoming crucial for brand visibility in chatbot interactions.
  • →Promptwatch's growth indicates a shift in marketing strategies towards AI platforms.
  • →The funding supports expansion into new markets, highlighting the demand for AI visibility services.
Promptwatch raises €6M to expand AI visibility services
©Sifted

Promptwatch, a startup based in Amsterdam, has raised €6M in a seed funding round led by Seed + Speed Ventures. The company, which specializes in boosting visibility on AI chatbots like ChatGPT, plans to use the funds to expand into New York. With nearly 2,000 users and €2M in annual recurring revenue, Promptwatch is a significant player in the AI search optimisation space. This funding underscores the increasing need for companies to adapt to AI-driven search environments.

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