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Home/Market & Regulation
Market & Regulation

Ex-Spotify Exec Uses AI to Evaluate Startups

Sifted·May 29, 2026·medium confidence

Why it matters

  • →AI can provide more objective evaluations of startup potential.
  • →This approach could reduce investment risks by identifying promising startups.
  • →It represents a shift towards data-driven decision-making in venture capital.
Ex-Spotify Exec Uses AI to Evaluate Startups
©Sifted

Henrik Landgren, formerly of Spotify, is using AI to assist venture capitalists in evaluating startups. His method involves cohort analysis, a technique that groups startups by shared characteristics to predict their success. This approach aims to identify which startups are genuinely promising and which are not, potentially transforming investment strategies. The use of AI in this context highlights a shift towards more data-driven decision-making in venture capital. This could lead to more informed investment choices, reducing reliance on gut feelings.

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