Market & Regulation
Accenture: Growing Consumer Trust in AI Shopping Agents
AI Newshigh confidence
Why it matters
- →Consumers are increasingly open to delegating shopping tasks to AI, indicating a shift in trust and behavior.
- →Brands need to adapt by making product information accessible to AI systems to remain competitive.
- →The trend suggests a future where AI significantly influences consumer shopping decisions.
Accenture's 2026 Consumer Pulse Research highlights a growing trust in AI shopping agents among consumers. The survey, involving over 25,000 participants across 16 countries, found that 74% of respondents would trust AI agents to handle routine shopping tasks. While full autonomy in purchasing remains limited, the trend shows consumers are increasingly open to delegating repetitive tasks to AI. Brands and retailers are encouraged to make product information more accessible to AI systems to stay competitive. This shift suggests a future where AI plays a significant role in consumer shopping decisions.
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