HubSpot Launches Answer Engine Optimization Tool

HubSpot has launched a new Answer Engine Optimization (AEO) tool designed to enhance brand visibility in AI search engines such as ChatGPT, Gemini, and Perplexity. The tool enables users to set up a free trial, add their brand, select competitors, and define their target audience while tracking various metrics like brand sentiment and content recommendations. This initiative reflects the growing importance of AI search in consumer decision-making, providing brands with actionable insights to improve their presence in AI-generated responses. The AEO tool aims to help businesses adapt to the evolving landscape of AI search and optimize their content strategies accordingly.