Market & Regulation
Microsoft kills Copilot on smart TVs
The Verge AIhigh confidence
Why it matters
- →Microsoft abandons the 'AI in the living room' strategy, signaling low consumer demand for ambient TV assistants.
- →Smart TV manufacturers lose a key differentiator as major tech firms retreat from embedded AI features.
- →The move reinforces Microsoft's focus on Copilot as an enterprise and developer productivity tool rather than a general consumer app.
Microsoft is ending support for its Copilot AI assistant on LG and Samsung smart TVs, with the feature scheduled for discontinuation in 2026. The change was revealed via an on-screen notification on LG webOS devices rather than an official corporate statement. This move reverses a partnership announced at CES 2025, where Copilot was integrated to allow users to chat about on-screen content and get entertainment recommendations. The discontinuation reflects Microsoft's strategic shift of Copilot away from consumer companion roles toward business productivity and developer tools.
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TopicMicrosoft Copilot Super App
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