Whatnot acquires Shaped for AI-powered recommendations

Whatnot has acquired Shaped, a machine learning company, to bolster its live shopping platform with real-time recommendation capabilities. This acquisition is intended to enhance Whatnot's ability to provide personalized shopping experiences as it expands into new product categories. Shaped's technology, which combines customer data with machine learning, will be integrated into Whatnot's systems to improve recommendation speed and accuracy. The move highlights Whatnot's commitment to AI as it navigates the dynamic landscape of live commerce, where inventory and buyer preferences change rapidly.