Market & Regulation
Hollywood Backs New AI Licensing Standard
The Verge AIhigh confidence
Why it matters
- →Provides a structured way for individuals to manage AI usage of their likeness and creative works.
- →Could reshape the relationship between AI systems and creative content by enforcing consent.
- →Offers a practical solution for both public figures and everyday individuals to control their digital presence.
Hollywood stars including George Clooney and Meryl Streep are supporting the Human Consent Standard, a new AI licensing framework. This standard allows individuals to dictate how AI systems can use their likenesses and creative works, expanding on the existing Really Simple Licensing Standard. Overseen by RSL Media, the initiative aims to provide a registry for verifying identities and setting permissions, ensuring AI systems respect these terms. This development could reshape how AI interacts with creative content, offering a structured approach to consent and rights management.
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