Market & Regulation
New Venture Aims to Make AI More Sustainable
WIRED AIhigh confidence
Why it matters
- →AI's environmental impact is a growing concern, and transparency could drive sustainable practices.
- →The initiative could influence companies to prioritize renewable energy in AI operations.
- →Understanding AI's energy demands can lead to more informed and responsible AI deployment.
Sasha Luccioni, known for her work on AI sustainability at Hugging Face, is launching the Sustainable AI Group with Boris Gamazaychikov, former Salesforce sustainability chief. The new venture will focus on increasing transparency around AI's environmental impact and helping companies make more sustainable choices. Luccioni has criticized major AI firms for withholding energy data and believes that transparency could offer a competitive edge. The group aims to educate businesses on the energy needs of AI tools and promote the use of renewable energy in data centers.
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