Market & Regulation
Spotify Partners with Merlin for AI Music Project
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Why it matters
- →Spotify's approach ensures artists' consent and compensation in AI music creation.
- →The partnership with Merlin significantly expands the project's reach with over 30,000 labels.
- →This initiative positions Spotify uniquely in the AI music landscape, focusing on real artists.
Spotify has announced a partnership with Merlin to expand its AI music project, allowing fans to create remixes and covers with artist consent. This collaboration brings over 30,000 labels from Merlin's network into the fold, alongside Universal Music Group. Unlike other AI music startups, Spotify's approach focuses on real artists and ensures they receive credit and compensation. The new tool will be a paid add-on, providing an additional revenue stream for artists. A research preview will be available to select users, though no release date has been specified.
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