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Home/Market & Regulation
Market & RegulationInvestment · £8m

Magic AI raises £8m for US expansion

Sifted·September 23, 2026·high confidence

Why it matters

  • →Magic AI secures £8m to expand its AI fitness mirror into the US market.
  • →Highlights investor interest in hardware-integrated consumer AI products.
  • →Signals continued funding for early-stage startups in the wellness tech sector.

Magic AI has secured £8m in funding to expand its AI-powered fitness mirror into the US market. The startup aims to leverage its proprietary technology to offer personalized workout guidance through hardware-integrated AI. This investment underscores continued investor interest in consumer-facing AI applications that combine physical devices with intelligent software services. The company plans to use the capital for marketing and distribution efforts in North America.

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