Market & Regulation
EU Releases AI Content Labelling Playbook
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Why it matters
- →The Code provides a framework for AI content labelling, promoting transparency in AI-generated content.
- →It helps users identify AI-made or altered material, reducing the risk of deception in public discourse.
- →The initiative sets a precedent for AI regulation, influencing global standards for AI transparency.
The European Union has published a voluntary Code of Practice to assist companies in adhering to new AI transparency rules set to become law in August. Released by the European Commission, the Code provides practical steps for labelling AI-generated content, such as deepfakes and AI-altered text, especially in public interest contexts. While the Code is optional, the obligations it outlines will be mandatory by August 2026 under the EU AI Act. The initiative aims to help users identify AI-generated material and reduce the potential for deception. Companies are encouraged to sign the Code, with further guidelines expected to clarify its application.
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