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Home/Market & Regulation
Market & Regulation

OpenAI and Microsoft internal docs admit web 'doom loop'

The Verge AI·September 18, 2026·high confidence

Why it matters

  • →Internal documents confirm AI companies anticipated the collapse of publisher revenue as a direct consequence of their training strategies.
  • →Executives acknowledged that replacing search traffic creates a feedback loop that degrades the quality of future model training data.
  • →The filings provide concrete evidence that copyright infringement and memorization were known technical risks, not just legal liabilities.
OpenAI and Microsoft internal docs admit web 'doom loop'
©The Verge AI

Newly unsealed documents from the New York Times’ lawsuit against OpenAI and Microsoft expose internal warnings about the long-term damage AI training causes to the web. Executives including Satya Nadella and Brent Hecht acknowledged that their models were creating a "doom loop" by replacing search traffic, thereby destroying the economic incentives for content creation. The filings also detail concerns over copyright infringement, with employees noting that systems like GPT-4 memorize and regurgitate copyrighted material verbatim. These admissions suggest that both companies proceeded with large-scale web scraping despite knowing it threatened their own supply chain of high-quality data.

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