
Fifth Wall co-founder Brendan Wallace argues that AI is fundamentally reshaping the proptech investment landscape by blurring the lines between vertical software and general-purpose technology. He points to investments in horizontal tools like Higgsfield, which serves real estate agents with visualization capabilities that surpass narrow industry-specific solutions, as evidence of this shift. Wallace notes that the barrier to entry for simple application layers has collapsed, making it difficult for startups to justify their existence against replicable in-house builds or foundation model interfaces. Consequently, he predicts a move toward bespoke AI development labs and full-stack real estate operations, while cautioning that construction tech remains a high-risk venture graveyard despite its market size.
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Sifted · July 28, 2026 · Background
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